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EA gets an official world record for the famous Star Wars Battlefront II Reddit comment

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Casey Allred
1 year, 7 months ago
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Back in 2017, an EA community manager responded to the hate about lootboxes in the then-upcoming Star Wars Barttlefront II in a now-infamous post on Reddit. Here's said post in its entirety:

The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay. We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.

The post quickly garnered attention all across Reddit and other outlets, as well as a now-officially-record-breaking -667,824 karma. Guiness World Records, whether or not they hold any merit these days, has officially listed the comment in their annals.

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This might be the most relevant thing Guiness World Records has done in years, and that's not saying a whole lot. But still, "Any press is good press," especially when that's the only kind EA ever gets.