Sega is getting the buzz-train going for something called "HMKD", which has just been given its own teaser website along with instructions on how to "be the first to know". Originally spotted on the company's official Twitter, the posts' accompanying image simply depicts a heart monitor of some kind - once again reaffirming my belief that context means everything.
Ambiguity aside, this could very well be related to a new project called "Humankind" that Sega filed trademarks for earlier this year. Additionally, the company recently stated that they would be providing “a first-hand look at an all-new AAA game” later this month at Gamescon, so it doesn't take a whole lot of guess-work to figure out that this is what they're referring to.
